My website will be an online store promoting books that I publish for myself and my family members. The homepage will provide interactive content, such as a gallery of recently released titles and links to their indiviudal pages, author spotlights, about us, contact, and social media info. Each book page will give details about the title and may offer a form for users to submit reviews. Eventually I will add functionality to this site so that people can purchase books.
My target audience will be readers of fantasy, science-fiction, mystery, clean romance, and graphic novels. From my current work so far, I presume that they will be primarily women, ages 20 - 40; young mothers, college students, and other women seeking relaxation and escapism. They may have questions when visiting my site, such as
I will seek to answer those questions by my content.
A light, earth-toned colour scheme was chosen for this website. The primary reason for this is so the website will have a relaxing, calming atmosphere, like a cafe or a place someone would go to read and study. The main background of this site should be Light Smoke, an off-white shade that is fresh and neutral. Light Taupe, with the highlight of Dark Vanilla, will appeal to that mocha flavor I want for this site. They will serve as the primary colour of this website. Pistachio, with the highlight of British Racing Green, will serve as the secondary. The greens offer the website a clean, environmentally conscious look, as well as matching the company logo.
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rgb(202,194,166)
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rgb(246,245,245)
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rgb(140,196,130)
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rgb(14,72,40)
Cinzel with a letter spacing of .25em has been chosen as the header font for this website. It is an attractive serif font matching the company logo. The bodycopy will be Josefin Sans, a lovely vintage-style sans font, weight 300 (or light). These fonts compliment each other nicely, sans contrasting against serif, and offer a voice that is both regal and quiet.
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